Sophia Grace & Rosie: Youngest Celeb Endorsers?

If you're a fan of Ellen, then you've probably heard about the "two most entertaining girls in England" by now: 8-year-old singer Sophia Grace and her 5-year old cousin and hype girl, Rosie.

Sophia Grace and Rosie shot to YouTube stardom after uploading a video of themselves singing Nikki Minaj's Super Bass. Since then, they have been on the Ellen Show multiple times, walked the red carpet and become the hottest new viral stars to hit the web.

Sophia Grace and Rosie in the 2012 Grammys

Most recent appearance on the Ellen Show

As a regular person and kid-lover, the first thing that came to mind when I saw them was "Omg they're the cutest kids ever!" As a marketer, what I saw was several kid-friendly brands lining up to have them as their newest brand ambassadors.

I swear, I'm not evil and I don't promote child labor! But the truth is, Sophia Grace and Rosie sell, and child endorsers is not a new concept in marketing. In fact, they're already brand ambassadors--just take a look at their Grammy outfits. You can't get more sponsored than that.

Do you guys think brands will start picking them up soon?

xoxo
Mae