Quality > Quantity when it comes to Social Media

Social media marketing does NOT mean joining every social media channel out there. Too often, I have seen brands that use Facebook, Twitter, YouTube, LinkedIn, Tumblr, Pinterest, Google+, Flickr and whatever else they can get their hands on.

Here's what happens when brands have too many accounts:

1. Inactive accounts, because they didn't actually prepare content for that specific platform (ex. an empty Pinterest board) or because they realized it wasn't right for their target market (ex. Flickr for a bank).
2. Copy-pasted content because they wanted to have a "strong online presence" but couldn't decide where to put what (ex. synching Facebook and Twitter accounts, uploading the same video on Facebook and YouTube).

Rather than enhance your brand, this can make you seem amateur and unfocused. Plus, it's highly unlikely that your consumers will visit each and every one of these pages. Chances are they'll engage with just 2-3.

Therefore, it's important to choose the platforms that best suit your brand strategy, available resources and target market. Make sure each platform has a unique, specific and valuable role to play. Not only is it less confusing (for you and your consumers), it is less time-consuming, more effective and more cost-efficient as well.

xoxo
Mae