Enter the latest viral video to hit the web! This time, it's an ad for a start-up company called the Dollar Shave Club, which just launched 2 weeks ago.
The Proposition: For a monthly fee of $1, the Dollar Shave Club will mail you a basic razor and five twin-blade heads every month. And guess what. Their blades are not just good -- they're F***ing Great!
As of today, the video has 3.6 million YouTube views and shows no signs of slowing down. Consumers and marketers can't help but praise the ad's simple, clear, cost-efficient yet effective communication strategy.
"If everyone else made commercials like this I would buy everything."
"I have decided to write to every single company to make commercials like this one."
"Great humor, I wish there was more advertisements like this..."
Hailed by many as "the new Old Spice", the success of the ad tells us at least one thing about today's consumers. You don't need money, celebrities or special effects to make a good ad. These days, all we really want are creativity, straightforwardness and a bit of good-natured humor.
Men, what do you think? Will you be signing up?
xoxo
Mae
Related links:
The Dollar Shave Club’s pitch is smooth, and razor sharp
Lessons In Razor's-Edge Creativity From The Dollar Shave Club
What Dollar Shave Club can Teach You About Making a Video for Your Startup
No comments:
Post a Comment